Lately, I have seen a lot of businesses, particularly small businesses, that don’t have a logo. That gave me the idea for this blog topic because brand identity is something that attracts customers. People like recognition and your logo does that for them.
Just think of some logos you see regularly. Those that might immediately come to mind include Coca Cola, Pepsi, Tide, and other big brands. Now think of a small business in your area that has a memorable logo. If you can imagine it, you’re doing exactly what they wanted you to do.
The Cornerstone of Your Business
When a business doesn’t have a logo, they are relying on the public to recognize their name. Unfortunately, name recognition is difficult for the collective consumer base. A picture is easy to remember, especially one that sends the right message. Plus, people like the familiar more than they like the unfamiliar. This is called the “mere exposure effect.” The more a person is exposed to something, the more they prefer it. THAT is the power of a logo.
Yes, today, there are easy ways to generate a logo that looks like it was made by a professional, but, honestly, that is underestimating the power of influence a good logo has on consumers. The mindset should be growing your customer base, not just having a random image that looks nice.
Logo Design Considerations
So, what’s in a good logo?
This is a good question since everything from color to making sure the business’s personality is integrated into the logo must be considered.
When specifying the type of logo you want, think about your preferences while also considering what your company represents. Sometimes, simple is better. Other times, it’s important for a logo to be louder. It shouldn’t look like everyone else’s but have elements that set it apart. Nike’s logo is simple but you know it.
The goal is to spark loyalty from fans. You don’t want one-time customers. You want loyalty because that is where most of the money is in your consumer-to-customer conversions.
Qualities of a Good Logo
Basically, you need to do the following:
- Make a good first impression
- Put a great logo out there as often as possible
- Get brand ambassadors to rally around your logo
It’s not as simple as generating a logo with a piece of free software. having a professional logo designer involved can result in a strong representation of your business that will make people look at your business time and time again.